5 Effective Marketing Ideas for Entertainment Businesses

If you have a business in the entertainment industry, here are a few entertainment marketing ideas that make use of low-cost print materials. Reach new customers and maximize sales with existing customers.

1. Make Your Marketing Materials Interactive:  Hang excitement-generating posters that include QR codes. The QR codes engage viewers to visit your designated website landing page with more details or a special offer. CdesignsPrint can create posters that show just the right vibe with the messages you want to display.

2. Encourage Customers to "Stick" With You: Stickers that are custom-printed with your logo, website, or a message are a very affordable promotional giveaway item. Let customers stick them on their notebooks, computers, water flasks, and anywhere else they like.

3. Promote Your Refer-a-Friend Program:  Tear-off cards are a great way to educate customers about your refer-a-friend program. They are available in postcard and rack card sizes. You can use one side of the card for general business and contact information and the reverse side to promote the details of your refer-a-friend program. As a bonus, the cards include a perforated "tear-off" card (business card-sized). CdesignsPrint can custom design this card so that your customers can give it to their friend for redemption. You can hand tear-off cards out or they can be direct mailed with the low-cost USPS Every Door Direct Mail program. Ask CdesignsPrint for details.

4. Sell or Give Away Branded Merchandise:  Let customers show off their loyalty to your brand. CdesignsPrint can create branded merchandise for you, such as t-shirts, sweatshirts, hoodies, baseball caps, mugs, and bottled water with your logo on the labels. Sell the items or give them away to further promote your business. 

5. Stretch Your Advertising Budget:  Partner with one or more other businesses to co-op on a direct mail booklet. You can significantly stretch your budget and reach more customers and prospects when you share the cost of advertising. CdesignsPrint can work with you and your partners to develop and mail your co-op advertising campaign.

Below, we've listed some of the most common marketing materials used by entertainment businesses. Do you already have all of these basic materials? Is it time to refresh the words or images? Do the materials take advantage of modern digital and print technologies, such as QR codes, spot UV, and soft, velvety finishes? Are they well-written? Are they eye-catching? Are all your print materials consistently brand-coordinated? Are they current with any changes in your business? If you can check all these boxes for your existing marketing materials, you may be ready to go beyond the basics with new marketing ideas. Explore our full print marketing product menu for more ideas.

Commonly used marketing materials in the entertainment industry:

If you need help with professional copywriting or graphic design, our talented and experienced team can help. Call us at 520-488-1706 or email info@cdesignsprint.com to get started.