Don't miss golden opportunities to increase the value of a sale (upsell) and add more sales (cross-sell). Frequently re-evaluate your cross-selling and upselling strategies for effectiveness. See if you're employing these cross-selling and upselling techniques for your business.
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When your customer makes an initial purchase, you have an opportunity to add to the sale by promoting additional products or services. This is called cross-selling. You also have an opportunity to persuade your customer to purchase an upgraded version of the initial product or service they purchased. This is called upselling.
Take every opportunity to cross-sell and upsell to your customers. If you have a brick and mortar business, place visual cues in strategic areas such as waiting rooms, entry and lobby areas, restrooms, dressing rooms, near your check-out counters, and in dining areas. Every customer "touch" point is an opportunity to cross-sell and upsell.
In the digital space, display similar products to the one your customer is viewing or purchasing, and if applicable, promote packages that offer an increasing level of components... and value.
Instead of hanging art on your walls, hang posters that promote products and services your customer may not know about.
Use tabletop banners and other visual cues to cross-sell more gift cards.
Place brochures in acrylic rack displays where customers can "take one" and learn more about your different products and services.
Upsell with promotional signs placed where customers are likely to pause and see them.
Add lots of signage to upsell and cross-sell your products and services.
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CdesignsPrint can help you implement cross-selling and upselling ideas. Purchase the products you'd like to use, and we'll customize them for you. Enter the details in the special instructions upon checkout. You can also call us at 520-488-1706 or email info@cdesignsprint.com to get started.
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