Trades

Below, we've listed a few of the most common marketing materials used by trade professionals. If you already have these basic materials, is it time to refresh the words or images? Do the materials take advantage of modern digital and print technologies, such as QR codes, spot UV, and soft, velvety finishes? Are they well-written? Are they eye-catching? Are all your print materials consistently brand-coordinated? Are they current with any changes in your business? If you can check all these boxes for your existing marketing materials, you may be ready to go beyond the basics with new marketing ideas. Look for inspiration under "Other Ideas" below. 

Commonly used marketing materials in the trade industry:

Other Ideas:

Promote Your Refer-a-Friend Program:  Tear-off cards are a great way to educate customers about your refer-a-friend program. They are available in postcard and rack card sizes. You can use one side of the card for general business and contact information and the reverse side to promote the details of your refer-a-friend program. As a bonus, the cards include a perforated "tear-off" business card that your customers can keep. They can pass the main card along to their friend or neighbor. You can hand tear-off cards out or they can be direct mailed with the low-cost USPS Every Door Direct Mail program. Ask Cdesigns for details.

Clear the Way to Great Reviews:  Give satisfied clients a Review Card to subtly remind them that a review or testimonial would be very much appreciated. A Review Card tells customers how and where they can write a review for you. Making it easy for clients to review you increases your chances of getting great reviews in all the right places. Be sure to respond to positive reviews with a thank you.

Stretch Your Advertising Budget with a Co-Op:  Consider partnering with other businesses to co-op on a direct mail booklet. You can significantly stretch your budget and reach more client prospects when you share the cost of advertising. Cdesigns can work with you and your partners to develop and mail your co-op advertising campaign.

Make it Easy for Clients to Remember Your Contact Information:  Tradespeople who do great work are as good as gold to people who value your services. Make it easy for them to remember your contact information with a custom-branded, postcard-sized calendar magnet. It's a useful item that is likely to end up on your customer's refrigerator or near their desk. Your brand will be visible on a daily basis to your customer's and their friends and family, and even in cases where your customer changed phones and lost your contact information, you'll still be right there on their refrigerator.

Take Advantage of a Seal of Approval:  Ask your happy customers if they will allow you to place your branded stake sign in their yard while you are working and for a short period of time after the job is completed. You might want your sign to say something like, "Another great job by 'insert your company name.'" A branded stake sign in a customer's yard is like a seal of approval for neighbors and passersby who are looking for your service.

If you need help with professional copywriting or graphic design, our talented and experienced team can help. Call us at 520-488-1706 or email theteam@cdesignsprint.com to get started.