Below, we've listed a few of the most common marketing materials used by retail businesses. If you already have these basic materials, is it time to refresh the words or images? Do the materials take advantage of modern digital and print technologies, such as QR codes, spot UV, and soft, velvety finishes? Are they well-written? Are they eye-catching? Are all your print materials consistently brand-coordinated? Are they current with any changes in your business? If you can check all these boxes for your existing marketing materials, you may be ready to go beyond the basics with new marketing ideas. Look for inspiration under "Other Ideas" below. 

Commonly used marketing materials in the retail industry:

Other Ideas:

Promote Your Loyalty Reward Program:  PVC Signs behind your checkout counter and in other prominent locations are a great way to educate customers about the benefits they can reap as a repeat customer. We can design a sign to promote your unique loyalty reward program.

Stretch Your Advertising Budget with a Co-Op:  Consider partnering with other businesses to co-op on a direct mail booklet. You can significantly stretch your budget and reach more customer prospects when you share the cost of advertising. Cdesigns can work with you and your partners to develop and mail your co-op advertising campaign.

Invite Special Customers to a VIP Sale:  Send VIP customers an exclusive invitation to shop an after-hours sale or some other special event. We can design an invitation to generate excitement about your exclusive sale event.

Sell Gift Cards:  Cdesigns can design and print custom gift cards for your business. We can create one, all-purpose gift card or many different designs to suit different holidays and occasions. Use retractable banners, PVC signs, posters, and window decals, to make sure your customers are aware you have gift cards available. 

Promote a Free Gift With a Qualifying Purchase Tear-off cards are a great way to educate customers about a "free gift with qualifying purchase" offer. They are available in postcard and rack card sizes. You can use one side of the card for general business and contact information and the reverse side to promote the details of your offer. The cards include a perforated "tear-off" business card that can be designed as a coupon customers can present for the free gift offer. Tear-off cards can be passed out to customers, or they can be direct mailed with the low-cost USPS Every Door Direct Mail program. Ask Cdesigns for details.

If you need help with professional copywriting or graphic design, our talented and experienced team can help. Call us at 520-488-1706 or email to get started.