Real Estate

Below, we've listed a few of the most common marketing materials used by real estate professionals. If you already have these basic materials, is it time to refresh the words or images? Do the materials take advantage of modern digital and print technologies, such as QR codes, spot UV, and soft, velvety finishes? Are they well-written? Are they eye-catching? Are all your print materials consistently brand-coordinated? Are they current with any changes in your business? If you can check all these boxes for your existing marketing materials, you may be ready to go beyond the basics with new marketing ideas. Look for inspiration under "Other Ideas" below. 

Commonly used marketing materials in the real estate industry:

Other Ideas:

Make Your Gifts Especially MemorableAre you building long-term customer loyalty with a nice "Welcome Home" or "We Got it Sold" gift following a sale? If your gift comes in a bottle, say wine or a gourmet cooking oil, we can design a fun or elegant bottleneck tag to hang over your gift. It's a quick and economical way to add your personalized message and logo, and a thoughtful touch that will help clients remember you.

Say "Thank You":  Are you showing your clients how much you appreciate being selected to fulfill their real estate needs? Sending a custom-branded thank you card with a hand-written note is a small detail, but clients will remember your thoughtfulness. Clients who feel valued are more likely to refer you to their friends, family, and business associates when the occasion arises.

Use Bag Toppers for Giveaways:  bag topper is a custom-printed card that folds over the opening of a plastic, paper, or cellophane bag and is stapled in place after the bag is filled. They can be customized with your logo, message, and design. When you need giveaway items for an industry event, you can fill bags with decadent chocolates, colorful candy, or some other item. Bag topper cards leave no doubt as to where the gift came from. Keep a supply of them on hand for occasions when you need to assemble quick, affordable, and memorable gifts or giveaways. Use them to build goodwill for your insurance business.

Open the Door to Great Reviews:  Give satisfied clients a Review Card to subtly remind them that a review or testimonial would be very much appreciated. A Review Card tells customers how and where they can write a review for you. Making it easy for clients to review you increases your chances of getting great reviews in all the right places. Be sure to respond to positive reviews with a thank you.

Draw a Crowd:  Offering your clients and client prospects a refreshing bottle of water is a courtesy they'll be thankful for, especially on a hot day. You can purchase cases of bottled water from Cdesigns that come with custom-printed labels featuring your logo and contact information. Give them out when you're manning a table at an event. The crowd will see other people carrying them and be drawn to your table. 

If you need help with professional copywriting or graphic design, our talented and experienced team can help. Call us at 520-488-1706 or email to get started.