Below, we've listed a few of the most common marketing materials used by insurance professionals. If you already have these basic materials, is it time to refresh the words or images? Do the materials take advantage of modern digital and print technologies, such as QR codes, spot UV, and soft, velvety finishes? Are they well-written? Are they eye-catching? Are all your print materials consistently brand-coordinated? Are they current with any changes in your business? If you can check all these boxes for your existing marketing materials, you may be ready to go beyond the basics with new marketing ideas. Look for inspiration under "Other Ideas" below. 

Commonly used marketing materials in the insurance industry:

Other Ideas:

Incentivize Referrals:  Consider offering a gift card to clients who refer a friend or family member who signs up for insurance with you. Cdesigns can create digital ads and branded social media post graphics to help you promote your referral program. 

Stretch Your Advertising Budget with a Co-Op:  Consider partnering with other businesses to co-op on a direct mail booklet. You can significantly stretch your budget and reach more client prospects when you share the cost of advertising. Cdesigns can work with you and your partners to develop and mail your co-op advertising campaign.

Sponsor a Car or Home Improvement Show:  Set up your own booth, deck your insurance team out in matching polo shirts, and generate your own leads with car enthusiasts and homeowners. Collect customer information via a sign-up sheet or a raffle, and follow-up on the leads after the show. 

Use Bag Toppers for Giveaways:  A bag topper is a custom-printed card that folds over the opening of a plastic, paper, or cellophane bag and is stapled in place after the bag is filled. They can be customized with your logo, message, and design. When you need giveaway items for an industry event, you can fill bags with decadent chocolates, colorful candy, or some other item. Bag topper cards leave no doubt as to where the gift came from. Keep a supply of them on hand for occasions when you need to assemble quick, affordable, and memorable gifts or giveaways. Use them to build goodwill for your insurance business.

Give Out File of Life Information Cards:  Clients can fill out their file of life card with their important medical, insurance, and emergency contact information. The card can be placed in a prominent place, like on a client's refrigerator, where it will be ready and accessible to medics in the event of an emergency. It's a gift that could quite literally save a life. We can design a file of life rack card that incorporates and promotes your insurance logo and contact information.

If you need help with professional copywriting or graphic design, our talented and experienced team can help. Call us at 520-488-1706 or email to get started.