Food and Beverage

Below, we've listed a few of the most common marketing materials used by food and beverage businesses. If you already have these basic materials, is it time to refresh the words or images? Do the materials take advantage of modern digital and print technologies, such as QR codes, spot UV, and soft, velvety finishes? Are they well-written? Are they eye-catching? Are all your print materials consistently brand-coordinated? Are they current with any changes in your business? If you can check all these boxes for your existing marketing materials, you may be ready to go beyond the basics with new marketing ideas. Look for inspiration under "Other Ideas" below. 

Commonly used marketing materials in the food and beverage industry:

Other Ideas:

Keep Your Menu Circulating:  Never let a customer go home without your menu. Customers may like to refer back to it and use it to call to make a new reservation, place a to-go order, or give to a friend as a recommendation. A printed menu giveaway can provide a great return for a small investment.

Stretch Your Advertising Budget with a Co-Op:  Consider partnering with other businesses to co-op on a direct mail brochure or booklet. You can significantly stretch your budget and reach more customer prospects when you share the cost of advertising. Cdesigns can work with you and your partners to develop and mail your co-op advertising campaign.

Promote What's New and Delicious: Use sidewalk signs to broadcast new menu items, special deals, and upcoming events.

Sell Gift Cards:  Cdesigns can design and print custom gift cards for your business. Use retractable bannersPVC signsposters, and window decals, to make sure your customers know you have gift cards available. 

Get on the Fridge:  Business card magnets are a great way to remind work-weary customers that you can do the cooking for them. 

If you need help with professional copywriting or graphic design, our talented and experienced team can help. Call us at 520-488-1706 or email to get started.